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Abstract

The Nudging way to behaviour change: Behavioural Economics in a Pandemic

What is the most effective way of communicating behavior change, so key within the pandemic response programmer? Behavioral Economics offers a more scientifically robust and accessible model for understanding the basis of behaviour change in a fundamentally different way and how to implement against it. This has been demonstrated in different response to encouraging behaviour change in the Covid pandemic. BE replaces the old faulty-if seductive- model of the Rational Consumer, whose every decision is carried out with as much rational consideration as we would like to imagine, with one that is more in line with cutting-edge thinking about the emotional and social triggers that underlie behavioural change. This talk will introduce concepts such as choice architecture, heuristics, anchoring, priming and other such cognitive biases will be clearly explained and collaboratively applied in discussions and exercises


Author(s):

Anthony Tasgal



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